Building Ebenezer at San Diego Comic Con

New Release

When it comes to creating unforgettable brand experiences, every detail matters. For the promotional launch of Ebenezer at San Diego Comic-Con, the goal was to transport fans into the dark, Victorian world of Charles Dickens before they ever stepped inside a theater.

The activation reached its peak when Johnny Depp made a surprise appearance in full Ebenezer Scrooge costume, drawing massive crowds and generating buzz across social media. But behind every successful experiential event is a team responsible for bringing the environment to life.

Working in support of SPK Scenery, Division Rentals helped transform the concept into a fully realized scenic installation that served as the backdrop for one of Comic-Con's most talked-about moments.

Our team developed the structural framework for the scenic build, designed and tested the system, and completed the on-site installation with our crew, ensuring the environment was ready to support the production and thousands of Comic-Con attendees.

From planning through installation, every phase of the build focused on creating a safe, reliable, and visually impactful experience that captured the atmosphere of Ebenezer.

Experiential marketing succeeds when audiences forget they're standing inside a temporary installation.

Whether it's a themed storefront, architectural façade, or custom scenic environment, the structure behind the scenes plays a critical role in making the illusion believable. That's where Division Rentals specializes—turning creative concepts into engineered scenic builds that are both functional and visually impressive.

For Ebenezer, our team's structural design and on-site installation helped create the foundation that allowed the scenic elements and performances to shine.

While fans remember seeing Johnny Depp emerge as Ebenezer Scrooge, we're proud to have been part of the team that helped make that moment possible.

Projects like this showcase what Division Rentals does best: partnering with scenic fabricators, production designers, and creative teams to engineer, build, and install custom structures for high-profile entertainment and experiential events.

From Hollywood productions and convention activations to live events and branded experiences, we help transform ambitious ideas into real-world environments—one build at a time.